I am not a regular user of perfumes, but when I ordered a mini pack of Aura, Musk Rani and Eros from this brand and started using it, I too really started loving and enjoying perfumes. Then one day on their Instagram Page when they asked a Q/A on what fragrance we would want them to develop next, I immediately replied Jasmine because it was a fragrance which I loved from childhood, but could experience it only on very few occasions. I don't know if they saw my reply or not, but I became really happy and excited when they introduced Mogra as part of their Onam launches and so I ordered without any hesitation. The first time I sprayed itself, I could easily identify the smell to be of Jasmine and I literally got transported to my childhood days when the smell of fresh Jasmine flowers bombarded my nose during the weddings I attended at that time. I have been using it ever since and it never once failed to give that Jasmine smell to me as well as the people around me. Plus it is also very long lasting and lasts throughout the day or sometimes even next day with just a single spray.
